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Showing posts with label Blogging How To. Show all posts
Showing posts with label Blogging How To. Show all posts

Saturday, June 8, 2019

How to Choose Perfect Blogging Niche for your blog?

by on 10:30 PM
Are you thinking of launching a blog? If your answer is 'yes', then it is really a great news! You have the first step down here. Before you decided to launch a blog, you should know what your blog would be, means the niche you target. Beyond doubt, you can launch a blog anytime you like, but there are something you need to keep in mind about your blog and its niches. Moreover, these types of blogs are sometimes as successful; due to the reason, most of the people search the Internet to find out only one question what would be my blog niche? The answer is simple. You can choose any niche for your blog; it can be for health, entertainment, sports or multiple things in one. Let us see what the niche is.

What a Blog Niche is?

A niche is normally that your blog concentrates and would be about or the type you focus to write for your visitors or the topic you covers to share information to the audiences. You can have a broad niche or a tight one, but there is no ‘’incorrect’’ niche. Because, all niches are good, but to find the best fits is a challenge and your passion would go for that.




However, when readers look for solving the issues and your blog is nothing but ramblings on a random topic, how your blog will solve their issues? That is why niche blogs are popular these days. For example, whether you wish to stay updated on fashion, sports or other trends, you will follow the exact trends because your rely that they will continuously solve your issue. Whether you wish to alleviate the boredom, you may hit up the buzz feed or any other entertainment or sport blogs, which continuously deliver the solution to your boredom.


Let us see the example of the niches

  • Blogging
  • Technology
  • Online marketing
  • Health and fitness
  • Gossip
  • Cooking and recipe
  • Sports and games
  • Interior decoration
Normally a niche blog targets a large number of audiences, and keeps them coming back repeatedly. Now the question is how exactly can you choose or find your blog niche? Read out these topics below.
  • Choose the Niche you like to write and love to write
  • Find your passion and write on that
  • Find a hole in the market and choose the niche
  • How to find the best niche possible
  • How to dominate your niche
  • Your network and your niche

What Your Passion Is?

Everybody has the things that they love. Everybody has the things that they like to read and sometimes love to write. If you have something passion like that you should share your knowledge through blogging. Blogging is one of the most reliable ways by which you can share your knowledge to the people all around the world. Select your passion first and start blogging. It is easy, because it can be sport, online marketing, technology, health and so on.

What Special Area of Expertise You Have?

If you have a special area of expertise, like healthcare, health and fitness, sport or technology, you can select anyone niche or multiple to start blogging. There are many people around the world having their own niches and those niches are good and proved to be the best when they share knowledge to others. You need to have a question, what can you write to share your extensive knowledge to the people online.

Look at your final list

By now, you have come to know about blog niches and have already selected few to start blogging on them. Maybe you have decided only one niche and maybe you have six. It is okay, but you should look at the list you have chosen and according to that find your passion, for which you can write unrestrained.

Be Confident and go for that

Last, but certainly not the list, there is no set-in-stone niche for your blog to target. When your passion meets, the perfect niche and you are comfortable working on that you will get your niche, whatsoever the niche is, sport, fashion, technology, health or others.


Author Bio:Sunny Chawla is a Marketing Manager at AIS Technolabs - a Web-design and Development Company. Helping global businesses with unique and engaging tools for their business.

Saturday, April 6, 2019

How To Protect Your Blog From Getting Hacked

by on 2:37 AM
Believe it or not, there's someone out there right now trying to hack into your blog. Yes, from the top bloggers with thousands of subscribers to that Cooking with Coconut project you started in college, someone is trying to break in.

You might be saying, "That's ridiculous, what are they going to do? Steal my Halloween recipe for Co-Co-Crunch chips?" Maybe. But most likely not.

No, these hackers have much bigger fish to fry. After all, your blog has access to not just your personal information, but also any collaborators you've worked with (making all parties susceptible to phishing schemes, amongst other risks). There's also the potential of stealing any information from your subscriber's lists as well. And finally, let's not forget that some hackers can steal power off your host.

While there's a fair amount of information to possibly take, there are also people working every day to prevent it from happening. But make no mistake…you have to do your part too. Below we've listed a few helpful tips on how to keep your blog from being hacked:

Change Your Passwords (but not too regularly)

We've all heard before that it's important to change your passwords regularly. In fact, some employers make their employees automatically change them in 30/60/90 day increments. However, this isn’t necessarily always the best practice.

As Steve Ranger notes in Changing Your Password Regularly is a Terrible Idea, and here's why

"If users are forced to change passwords they will mostly choose something that is a slight variation on the original one, or one that they have used elsewhere, or a weaker one. These behaviors can be exploited," CESG said: "attackers can often work out the new password, if they have the old one."

I can say with a safe bet that most of us are guilty of this. It's just too hard to come up with a new password that's entirely different from our initial one but is still memorable. More so, this practice could potentially leave your passwords more vulnerable than you initially thought by writing it down or saving it to a 3rd party app, both of which are susceptible to theft.

With all this being said, it's important to note that it's still critical to change your passwords and have them vary between personal, financial, communication, and business accounts. Even still, take a portion of time to hash out combinations you can genuinely remember.

Finally, seek out services that monitor login information. This can be one of the best practices to prevent hacking as these services send a notification with any unfamiliar login attempts.

If you're sharing content with a team, lock it up

As cyber security firm Carbon Black notes, hackers are getting more sophisticated with their attacks. By utilizing common file formats shared on collaborative clouds, phishing schemes are on the rise to get after entire teams of collaborators.

However, while major services like Google have tirelessly made their cloud collaboration efforts ironclad tight, teams that are using private/local servers are still considerably at a huge risk. To combat this trend, companies like Fire Eye are creating protection for shared content systems that you can check out here.

Beware of Extensions

Extensions from different services can help us when we need to check sources or our grammar, as well as serve other utilities for our blog. However, sometimes we overlook if these extensions are legit and if they are, how vulnerable they are cyber threats.

Attacks in this manner have in the past been able to use malicious software that's signed and distributed through a network by acting as the extension you initially intended on installing. While this doesn't necessarily mean we shouldn't be using extensions at all, be mindful to check and see if what the source is, as well as the terms of their user agreement. Some extensions have a pretty open-ended policy that allows over time for more malicious attempts when the user-base expands.

Final Thoughts

No matter the audience of your blog, it's important to remember that the size is irrelevant in comparison to the impact an attack on it could hold. Your blog is linked to an entire network of others, filled most likely the same personal information you have too. More, your readers trust you to keep their information safe, which is a big responsibility.

Your blog is home to your personal ideas, opinions, and thoughts…and that should be the only thing 'personal' that gets out.

Sunday, March 31, 2019

How To Maximize Your Content's Reach

by on 12:58 AM
Today, even the largest organizations and companies struggle with creating successful content marketing strategies. So of course, it’s no surprise that a business with a strict budget and minimal resources can find themselves facing an uphill battle when it comes to creating a solid content marketing strategy.

When it comes to content marketing, creating content can be a challenge in itself. The real challenge, however, comes with what you do with the content after it’s been published. A good publishing strategy is what determines the success of any content marketing effort. When factors like budget get in the way, the key is to tactfully maneuver available resources and create a smarter distribution strategy that will align with your needs. This will ensures that you're getting the most use out of your content efforts without burning a hole through your pocket.

If you're looking for the best way to utilize your resources and improve your content marketing strategy, here are 3 low-cost distribution tactics that can help:

Establish Syndication Ties

To reach a larger audience on a budget, get your content syndicated with popular publishers or social influencers within your industry. These channels will allow you to share content to their audiences. There’s no sure-fire way to promise a syndication partnership with a major publisher, but a few strategies can help you pitch your content.

Start by identifying publishers who publish content that aligns with your target market’s interests and then develop content that aligns with the desires of both audiences. A tech company could write a detailed article about their industry that would appeal to the interests of platforms such as The Huffington Post, Entrepreneur, and Forbes.

Be sure to establish a rapport with editors before beginning your conversation with a request for a favor. Instead, work to show what value you can provide them to help reach their goals. This approach will help you to establish long-term relationships with these editors. As you move forward, share your content with an editor from the desired publisher and give them the rights to republish the content to their readers.

Go For Low-Cost Paid Promotions

Organic reach and engagement metrics on social media are increasingly becoming underwhelming. These days, simply promoting content on social channels is not enough to build an engaged audience, drive conversions, and/or meet key marketing benchmarks. So if you find yourself limited by a tight budget, you ought to consider using paid adverts to promote your content, especially when it comes to content that consistently drives revenue or create sales opportunities.

Start by experimenting with Facebook ads or Pinterest promoted pins to determine which tactics will help you to fulfill your business goals and align with your budget concerns. Both platforms have been proven to drive results for business of all sizes and industries. Be sure to use a limited budget across all of your advertising platforms to keep financial risk at a minimum. This will help you to focus on establishing methods to measure the effectiveness of your advertising campaigns. This will help you to understand which channels will be the most effective for your business while preventing you from blowing through your budget all at once. As soon as you find a strategy that produces positive returns, scale your efforts.

Curate Content That Is Relevant

Crafting content can get pricey relatively quickly sometimes. Most businesses with limited budgets often struggle to push original content across all of their networks on a regular basis. This problem often results in gaps to editorial calendars and more often than not, leads to missed opportunities of engagement with their audience. To ensure you close any gaps in your content strategy, consider curating or republishing content from industry thought leaders, social influencers, your customers or even content from other businesses within your space. Always be sure that this content is in alignment with the interests of your customer base and done sparingly. Ensure that your site has has more original content than ones that are curated. Remember, your audience wants to be fed original content.

Adding a content curation strategy to your marketing efforts can help you create a consistent stream of relevant content to share with your audience without the financial effects that come with producing original content daily. It’s an effective technique for filling the gaps in your calendar and establishing relationships within your industry.

Monday, February 4, 2019

How to Generate Substantial Leads From Your Blog

by on 10:51 PM
Many businesses have a blog on their page. However, unless you utilize it properly and effectively, it won't bring you the results you need. If given proper attention, your blog can be a vital - and inexpensive - tool in your digital marketing toolbox.

Here are three tips to generate leads using your blog:

Create Unique and Valuable Content

As always, you will need a strong content marketing strategy that provides consistent, current, and relevant material. More than anything, you’ll need to create unique, valuable, and interesting content for readers in order to generate an audience, leads, and revenue. Authentic, related content is the most valuable to not only your users, but also search engines.

If you want to impress your users and improve your SEO, you'll want to create unique and valuable content on a regular basis. This will help gain interest, get your readers coming back, and engage them in the material that you produce. It will help them remember you and come back, choosing you as their source in the future. Once you’ve developed some loyalty and authority with them, they will become converting customers. In order to do this though, you’ll need to give them something that they actually want and appreciate.

Comment, Like, and Share

You should be creating content that is shareable and will motivate people to like and comment on it. This will help it spread, growing your audience, traffic, and conversions; it’s also probably the most important thing to do when trying to generate leads.

It will get you spread across multiple channels and to the most amount of users. More than likely, you’ll end up drawing in people that are interested in the same things through being spread among users that are interested in your content. There friends will see it, and it will spread from one to another, drawing in any one interested in what you offer.

More than just having people like and share your material, you want to make them respond to it! Create blog posts that make your readers respond to what you’re writing, getting them active with your content and your business. This will get them returning to your page and help build confidence in your audience and customers. In turn, this will establish you as a knowledgeable authority on the subject.

More than anything, you should try to make them want to come back for the next blog you write!

Guest Blogging

Writing blogs for other pages and blogs is a great way of spreading your content across other communities. If you pick the right pages (within your niche) you can generate a lot of traffic already interested in your niche, and therefore more likely to be a converting customer for your business. A guest blog not only lets you connect with a community that may be interested in what you offer, but it also gives you a chance to directly tell them what you offer! By tapping into relevant pages for guest posts, you’ll draw in an audience and traffic that is related to your services and products, helping you gain loyal customers that will convert and buy.

By using these 3 basic tips to blogging, you should be able to make your blog an effective part of your digital marketing strategy. This will help you draw in an audience, increase your traffic, and improve your conversions.

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