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Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Monday, June 10, 2019

What are the major steps works as a booster in your Digital Marketing Strategies?

by on 11:59 PM
In terms of Digital marketing these news are lucrative for IT firms, but make sure that these steps of Digital Marketing are biggest hits of 2017.

How to boost performance of your Digital marketing strategies?

1) Relevant & Effective content

Although there are lot of online website where you get relevant content, but you often perceived that not all are beneficial so, our primary objective is to add some extra features by customizing language of content and makes it more relevant, user and SEO friendly, these made a tremendous effects in your website performance.

2) Incorporating strategy of mobile phone technology

Often it has been perceived that there are lot of audience who find easier to access websites through mobile phones thus it is a great medium of communication to connect peoples worldwide. Though mobile technology is an easiest source to reach out to a huge population of your target audience.


3) Do research on your Audience

Content marketing is a great way to work in IT services, when you have knowledge of all about your target audience, thus location where traffic comes thus these facts are majorly highlighted by all content marketing experts while writing a content.

4) Searching right Audience in the marketplace

Meanwhile, it isn’t a tough task to find a correct audience on Internet but you have to be careful not all of them are perfect. Here, we have to focus on right audience correct geographical location of visitors with right strategies to sell your product. Though it is perquisite to follow certain strategies so that Digital Marketing strategies only focuses in a subtle direction. Though, it is totally a waste of time when it is targeting to a wrong audience.

5) Fix a Budget

Based on your budgets you need to fixed your digital marketing strategies thus it empowers you to fix a projection of sales target. When you get invest in your business on several other platforms it sense you to give a huge profit after a considerable time. Thus it is a great advantage to generate a leads by finding desirable number of targeting audience. So, if you aren’t getting desirable outcome then please revisit this section again to improve your digital marketing strategies. While, you can also use automated mail & social media to publish a new content and present in front of your audience.

6) Motivating your audience is a great deal

It has been perceived that Digital marketing strategies are timer consuming, but it can also prove to be very convincing medium for target audience or customers. Thus it is advisable to produce your digital marketing strategy in an Educational manner so that customers find it engaging and happy to share information with others thus it might create ripples. In fact social media serves a best platform to communicate amongst with your customers and take their reviews on your products and Digital services. It is a great deal to study and research about customer’s preferences their tastes and give them a chance accordingly to fulfill their necessities.

7) Regularly update your strategies

However, there may be ups and downfalls come with every business with upheaval time. So you might have to understand these phenomena and update with latest marketing strategies on time to time and do little research on your current customer base as well as on market.

8) Take smart Decision based on market

These points are most crucial one to focus on digital marketing strategies. So, remember you have to dependent and fulfill all the criteria matching with market conditions. If you aren’t sure with strategies framing then you can take consultation of a Digital marketing experts to plan an event. However, with a perfect planning you can achieve best results.

Tuesday, April 23, 2019

Why Mobile Ad Formats Will Dominate the Future of Content

by on 9:06 AM
When was the last time you left your house without your mobile device in hand? It might be difficult to even remember because we’re all accustomed to maintaining sharp mobile radars all day long; our smartphones are more than just communications devices, they are the basis of the majority of our daily actions. Mobile devices have essentially become fifth limbs. Because of this shift in global consumer behavior, the need for strong mobile advertisements from brands is heightened.

If brands fail to effectively communicate across mobile environments well, then they essentially fail to communicate, period. Consumers do everything on their mobile devices and brands need to resonate with consumers on these screens or else risk irrelevancy.

The State of Mobile

77% of U.S. adults now own smartphones, and many depend on their devices as their primary means of at-home internet access. With 60% of searches coming from mobile devices, the opportunity to connect with audiences on the mobile SERP is vast. Mobile devices have officially altered the customer path to purchase for good. Users are even reaching for their mobile devices over their desktops while they’re at home - mobile devices are just part of our nature now. No industry has felt this shift more than retail as 61% of all time spent on retail sites occurs from a mobile device.

The Rise of Immersive Ads

Mobile advertisers know that in today’s crowded digital landscape it is difficult to grab audience’s attentions. However, the rise of immersive ads can change that. Mobile users like to be immersed in experiences, and one of the most efficient ways of transporting audiences is through 360 degree view photography. 360 degree photography is already permeating the social landscape, and in 2016 ad tech companies began testing the limits of VR and 360 degree views within mobile ad formats. Early adopters of these formats include the New York Times and Vice, and more brands are clamoring to find solutions to offer a highly engaging, all-encompassing experience within their own mobile ad offerings. 2016 was the year in which these formats were first explored, and it looks like 2017 will be the year that they are perfected and adopted by the masses.

Precision Targeting

Today’s consumers want immediacy; whether it’s fast search results or quick-to-load websites, mobile users don’t want to waste time connecting with brands. Luckily, the rise of geo-targeted mobile ads is helping brands deliver to the level of consumers’ expectations. Geo-targeted PPC campaigns allows brands to target local users within a certain radius; and because these consumers are searching from close-by, the odds of them engaging with a highly relevant ad increase exponentially. In fact, according to a 2016 Google Study, 76% of people who conduct mobile searches for nearby businesses visit within a 24-hour window. Google’s recent location ad extension enhancements, including in-map ads and local finder results, make it easier than ever to, quite literally, put your business on the mobile map.

In-App Ads

As the number of Smartphone owners grows, so does the number of downloaded apps. Smartphone ads rely on apps to do everything from shop, game, communicate, and organize. Many brands now offer proprietary mobile apps in addition to responsive mobile sites. Many industry insiders consider in-app mobile offerings to be the future of advertising because 84% of all time spent on smartphones is spent within apps. It’s not just that more people are spending more time in apps, advertisers are also recognizing the inherent value of in-app ads due to location data. Many apps have access to location data which means that advertisers can deliver more relevant and personalized ads. Let’s say an app user is reading the latest news stories in- app and is within a four-block radius of an advertiser’s coffee shop location; that advertiser can serve them an ad encouraging them to enjoy their news with a cup of coffee.

Mobile devices aren't going anywhere. If recent trends can teach us anything, it's that global mobile dependence will likely only increase. For advertisers to remain relevant and top of mind, they have to figure out creative ways to common mobile users' attentions. Rich images, location-targeting, and in-app ad formats are among the best solutions for resonating with today’s mobile consumers.

Sunday, February 24, 2019

4 Surprising Ways Artificial Intelligence will Empower Consumers

by on 11:45 AM
4 Surprising Ways Artificial Intelligence will Empower Consumers

Ever wonder what makes Siri search the items inside the iPhone and on the web by recognizing your voice? How does Google listening work?

Artificial Intelligence and data science have already infused in this consumer-oriented generation, but we have not realized it yet. It has been quite a while that natural language processing, speech recognition, and gesture recognition system took over the market with their all new features, but what are the new things in AI that are yet to come? Few amazing transformations are:
  • Retailing sector to become AI-ready
  • Voice Recognition will change the game
  • Search engines to become smarter
  • Machine learning to bring revolutionary changes
Recently we got to learn about a verbal spat between Elon Musk and Mark Zuckerberg over the probable risk and opportunities brought by AI. Believe it or not, but we already accustomed to Artificial Intelligence and probably waiting to witness jaw-dropping inventions.

Some of AI inventions we have known till yet are:

Machine Learning
A branch of AI that equips machines with cognitive intelligence to make decisions

Natural Language Processing
An invention that lets the machine fetch output by decoding the command given in human voice

Neural Network
A system that imitates human brain to improvise the existing systems

Let us find out what else we can expect in future in AI?

Retail to get skyrocketing advancements

Imagine if you visit an apparel store and a virtual reality helps you wear the clothes of your choice and decide if it looks good on you. Also, what if a consultant or an assistant recommends various attires as per your choice? This is actually going to turn into reality as retailers are collaborating with AI firms to analyze the hidden customer patterns and uncover the ways in which they can be used to personalize the shopping experience of customers.

Voice Recognition to play a major part

It would not be too much to say that voice recognition has been the most popular invention AI has given to modern consumers. However, in coming years voice recognition is going to play a major part in advancing the e-commerce applications in a plethora of ways. Till now you had to manually open the store and browse through the categories, however, the e-commerce apps will get smarter by deploying voice recognition systems that will browse the categories with voice commands. All you will have to do is command the category you want to explore and the app will take you there. Interesting right?

Complex queries to be processed

At times we put a query in the search engine and it fetches different outcomes that we didn't expect at all. Like the one shown below:

Complex queries to be processed

This is where search engines were lacking till now as they were not able to process the complex queries rich in text. However, with the advent of artificial intelligence, the search tools now will be able to understand the context and find the most suitable answers as per the query. Not just this, but search engines are improvising its algorithms to fetch the relative outcomes too. For example, you search 'running' it would suggest shoes compatible for that purpose.

Machine Learning to learn new things

Ever since the news of IBM Watson running the US Open Championship in collaboration with US Tennis Association in the year 2016, it has left the world wondering how far machines have come.

IBM invented a new concept called "cognitive concierge" equipped with Watson's AI capabilities, which was to help the attendees communicate with Watson for common questions and find the useful reply. The natural language classifier embedded in Watson helps it converse with human and we can definitely expect many more events to be conducted with the help of Watson in not-so-distant future.

Not just this, but Watson has also designed and edited a trailer for a movie called Morgan (Horror movie) by getting trained for multiple horror movies without human intervention.

No wonder a few years from now and you will be able to control all your devices and appliances with just one command from your mouth. AI has come a long way since its inception and with its continuous improvement, we can definitely expect AI to utilize closely in our daily lives in the coming years in ways we have never imagined before.


Author Bio:
Sonal Maheshwari has 6 years experience in various technology platforms such as Salesforce, Digital Marketing, CRM, SQL, JAVA, Oracle etc. She has worked for companies such as Wenger & Watson Inc, CMC LIMITED, EXL Services Ltd and Cognizant. She currently writes for Intellipaat who provide online training for professional courses. She loves pursuing excellence through writing and has a passion for marketing and technology. She looks for new challenges in media as well as helping technology companies. She had successfully managed and run personal technology magazines and websites.

Saturday, February 9, 2019

3 PPC Mistakes That Are Costing You Money

by on 10:58 PM

Utilizing AdWords For Your Business

Does your business want to target your ideal clients, while also building your brand at the same time? If so, then PPC promotion might be a substantial portion of your advertising strategy. A well-executed PPC effort may be a fantastic method to raise conversions and sales.

Even though AdWords can be an important part of the sales and advertising plan, in case your company doesn't make sure your campaigns are optimized properly then you'll discover that PPC can cost more money than it attracts.

Let us take a peek at the very top 3 mistakes that lots of PPC supervisors make in their AdWord accounts. These suggestions can allow you to identify places and opportunities where you are able to better your PPC operation to boost engagement and drive additional revenue for your small business!

Focusing On Desktop, Forgetting About Mobile

One of the main mistakes I see PPC managers making on a regular basis is forgetting about mobile traffic. This is caused by setting up, writing, targeting and optimizing a PPC ad for an audience on a desktop and neglecting viewers on mobile devices.

Depending on your industry and product/service, your customers will likely be viewing your ads on mobile devices. You should optimize your ads, keywords, and ad extensions based on your device.


You can quickly check to see engagement rates on each device within AdWords. The new AdWords UI makes this simple, and you can see the percentage of several metrics based on device type.



You should change your PPC strategy around the devices and parameters of your audience. This information can be an essential guide to integrating as you consider how to optimize your PPC ads. While you optimize your campaigns, you should think about several aspects, including:
  • Unique CTAs based on device. Your ads and CTAs should be different on desktop vs. mobile, depending on other settings for your campaigns.
  • You need to have responsive landing pages for mobile-optimized ads. This is because your audience will be clicking on your ad with their mobile device, so your landing page associated with your PPC mobile ad should be mobile optimized too.
  • Create ad groups for mobile-specific campaigns. In these ad groups, you should create different ads with ad extensions that are built just for mobile users.
  • Reduce mobile campaigns that have a high CPA. Many times mobile will generate more clicks and higher costs so you can look at customizing various settings to reduce your CPA for mobile campaigns.
 If you are not optimizing your ad groups and campaigns around specific devices for your ads, then you are likely wasting a lot of time and money. Focus on creating unique ad groups for different devices, and you should see an increase of qualified leads and reduce overall spend!

Customize Your Landing Pages

Many PPC managers focus on their PPC ads and optimize their campaigns. However, the goal of a PPC campaign is to increase conversions and drive sales. This means that behind every successful PPC strategy are awesome landing pages.


Consider what happens when that individual clicks on your ad. Why did you place all that money and time into bringing someone to your site? Was it to find a sale, their email address or market your brand?

Here are some tips to think about when reviewing landing pages of your PPC ads:
  • Whatever your goal, ensure the landing page your ad hyperlinks to reflects this.
  • Ensure that your landing page content reflects the content of your PPC ads.
  • Your landing pages should be easy to read and direct your audience to take action. A poorly designed landing page will not foster appropriate measures and could reduce in minimal sales.
Your landing pages drive sales for your business. If you want to ensure that your PPC budget is used as efficiently as possible, then you should review your landing pages. Base your landing pages around the same messaging as your PPC ads, and if you integrate keywords, then you can increase your Quality Score. This will help you stretch your PPC spend while also increase qualified traffic and sales!

Not Utilizing Long-Tail Keywords

Long-tail keywords are keywords which are very unique to the requirements of the clients. These kinds of phrases are more and more precise than their commonly hunted variations. Quite simply, long-tail keywords are a PPC supervisor's best friend, but I frequently observe campaigns that rely just on short-tail keyword phrases.

You should think about negative keywords the same way that you think about PPC keyword structure. This is because it is important to tell Google what your product/service is not so their algorithms can show your ads to relevant customers. A couple of my top suggestions that you should remember about long-tail keywords are:
  • Get fewer Impressions
  • Clients are nearer to buy decision
  • Lower competition
  • Perform better with less effort and cost
  • Increase relevancy of advertisements (when paired with landing page)
  • Improved Quality Score

Putting The Pieces Together

AdWords is infamous for being a challenging platform to work with. Not only are there lots of special things PPC supervisors will need to maximize, but they also ought to think about aspects outside of Paid Search to make sure their company makes money from PPC.

If you're ever stuck in certain places it's possible to better your PPC campaigns to get your business then it's possible to refer to the aforementioned factors. Your AdWords accounts will do better and earn more money for your attention to detail and campaigns!


Author Bio:
Chris is a PPC Marketing Manager in Orlando, FL. With over 13 years of experience, he works with national brands to make his clients more money by creating awesome PPC campaigns that make them more money.

Thursday, January 10, 2019

Growth of Ecommerce industry in India - An Insight

by on 7:32 AM
How instantly we make our mind to buy certain products online which is giving the highest discount? We, do without second thought. Isn’t it? Considering the shift from traditional shopping to online one, the craze these days for online shoppers is more towards searching for the products with the highest tag of associated cashback offers, discounts and deals. Why not, when the users are enjoying this new found way of possibly saving a lot of their money with every single shopping they do.

So, how ecommerce industry is able to register growth of roughly 35% every year?

There are so many offers and deals waiting for you to grab them that you literally want to shop the entire list. I mean, they are too enticing to be refused and this is a thing, which creates quite a marketing mechanism for companies whose modes of profit results from "mass sales".

Online industry has bridged the gap by creating an affordable mechanism for buyers to go for branded products

If I can say about myself, I was quite poor at bargaining during the days of traditional shopping. However, the glorifying journey which online shopping has offered seems to help me save a lot. Even the branded products which were very expensive, perhaps an impossible thing for middle class people like me, has now turned to be so cost effective after available promocode discount bash.

Considering the digitalized world we are heading, where all of us have smartphones to book anything from the comfort of our home be it railways or movie tickets, order food etc. Online shopping has actually fulfilled the expectations of masses where they don't have to take out time from their busy schedule.


One can shop at any time, it is so easy that even older generations who have never been so aware about the smartphone’s functioning, can be seen booking products with ease and are paying cash on delivery.

Rural areas are not de-attached from online industry

So, the usual misconception of how Indians by and large take it forward has ended a long time back and since many years, the online industry is only growing in leaps and bounds. Yes, this growth couldn’t have been possible without the love and support of people even from rural areas who are now actively seen purchasing products.

There are hot deals for specific time which may end in few hours. Then they are deals on weekends and likewise, lots and lots of offers continuously displaying with them.

Final words

Now, the biggest drawback which one used to face towards the last days of month due to mis-management of money will end once and for all. Yes, you will be in a budget. According to a saying, "money saved is money earned". So, your earnings will indirectly improve with all the savings in store for you. We, Indians are traditionally known towards making ways to save money and this new shift (which is also seeing a continuous rise) will continue to create smiles on the faces of Indians for ages to come.


I am Jessica, a blogger, passionate about writing articles related to travel, Fashion, Health and technology. Apart from writing blogs, I love to explore the world by visiting different places and share my experiences with people. Now I am working for an e-commerce website that provides Amazon, Jabong, latest Myntra, paytm, freecharge, eBay coupons and many more hot deals.

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